Over Half a Million people view Princess Beatrice Hat Auction for UNICEF and Children in Crisis

Bidding currently stands at £81,000.01


A bidding frenzy has broken out on eBay following the announcement that Princess Beatrice is auctioning her hat to raise valuable funds for UNICEF and Children in Crisis, two charities who both work with vulnerable children across the world. 

The auction which ends TODAY at 5pm and has sparked conversation and debate across the globe.  Even the likes of superstars such as Victoria Beckham, Stephen Fry, Cat Deeley and Charley Boorman have been tweeting enthusiastically about the hat with Victoria encouraging hat fans to take a look at the auction; ‘Any hat lovers out there????? #UNICEF http://bitly.com/igXgFx x vb’

UNICEF UK Ambassador Duncan Bannatyne kick started proceedings with an opening bid of £5,000. Bidders from all over the world, including UK, USA, Canada, Australia, Singapore, Bulgaria and Sweden quickly followed suit and bidding currently stands at a fantastic £81,000,.01 (as of 14.00pm on 22nd May). Even Australian children’s supergroup The Wiggles jumped in on the action placing a number of bids over a period of 24 hours in the hope of taking the hat back home with them ‘down under’, joking that it would be the perfect foil for the Aussie cricket team to distract the British bowlers. 

Julie Weston, Director of Fundraising UNICEF UK said; ‘These figures are absolutely incredible. It’s fantastic that so many people are interested in the hat and we've reached a bid of £81,000 to help children around the world. That’s already enough to buy over 4,000 family mosquito nets or vaccines to immunise nearly 50,000 children against measles. And we’ve still got four more days to go! We hope the excitement continues to encourage people to place a bid or make a donation before Sunday. After all it’s not only a chance to own a piece of history, but also to change children’s lives around the world.’

Koy Thomson, Chief Executive of Children in Crisis sais: ‘In a brilliantly inspired move, Princess Beatrice, Children in Crisis’s Ambassador, has used the power of her world famous hat through online auction and social media to create the iconic charity event of the year. I have no doubt that her commitment to improving the lives of disadvantaged children and young girls in the world’s trouble spots will be matched by a hugely generous and news-making donor.’

All the money raised by the Ebay auction will be split 50:50 between UNICEF and Children in Crisis to spend on their vital work with children.

To bid for the hat please go to www.ebay.co.uk/royalhat now. The auction is now live and runs until the 5pm on Sunday 22nd May (UK Time).